We kicked off this Summit VECTIV Pro shoot with 5,000 feet of hiking before the cameras even came out. In Bozeman, we chased technical spines and flowing single-track, capturing both video and stills. The long hikes paid off with a dreamlike set of images.

To give runners an emotive, innovation-led reason to choose The North Face, we paired the location work with technical 3D animations and dynamic product renders. Together, these assets formed a cohesive suite for use across multiple touch points. I was in charge of all aspects of the creative from initial strategy to final delivery. Managing internal and external creative partners along the way.