The Advanced Mountain Kit showcases The North Face’s most innovative materials and design—built for elite performance in the harshest alpine conditions. This campaign called for a bold, precision-driven approach.

We created a versatile suite of assets, including a launch film, 3D motion and x-ray–style product visuals, and dramatic on-mountain photography. As Art Director, I guided the project from concept to delivery—developing the film’s storyboard, defining tone and shot lists, and directing photographers, 3D artists, and agency partners. The result was a comprehensive global asset library used across digital, print, social, event, and retail channels.