On paper, this project seemed simple: showcase the product and capture kids having fun outdoors. In reality, youth shoots come with their own challenges. Unlike our typical athlete-focused shoots at The North Face, this one needed to balance the brand’s spirit of exploration with a more approachable, versatile tone.

The result was a success. With plenty of snacks, patience, and space for each kid’s personality to shine, we captured authentic moments that brought the story to life.